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Ukuziqonda umbhalo wemali yen dolobhakathi ka-ozon umceli Wokuqasha kuyisisekelo esibalulekile kubizinesi elithola ukuthi libeke amandla kumthengi webhizinisi eRashiya. U-Ozon, umthengi wokunyanzelana ophelele eRashiya, unikela amandla amasha abathengi bezifundazwe, kodwa ukulondoloza izidingo zakhe ezinhleleni zihlupheka ukuthi kudingeka inkonzo eyimfundo. Ukuhlawula kumntu oqinileyo okuthenga ungabangela ububi buhle kumaliphi akho nokusebenza kwakho, ngakho ke kubalulekile ukwazi konke okuhlobene namathuba ngaphambi kokuxhasa le ngxenye yobizinesi.
Isifundazwe se-commerce se-Russia sahlukana kakhulu kusuka kumasebe wesedulinga, kubaluleke ukufunda ngokomlando kwebaluleko, izinhlelo zokulondoloza, nezidingo zomthengi. Abaseshikhangeli basebenza njengobuchwepheshe ngokunikezela izinsevo ezihlelelayo ezengeziwa kuqashelweni kwempahla ukuya ekuphatheni kwegazi. Ubunikazi bawo buhlala bubalulekile uma kusekelwe kizindlela zokuthengisa zikaOzon, kufaka phakathi imigomo yodokhumenti, izindlela zokuhlanza kakhulu, nezimpendulo ezingenakwenzeka kakhulu abathengi besizwe ngasitsha.
Umbhalo wokuhlinzeka nokulondoloza
Izinkinga Ezilandelwayo Zokuhlinzeka
Abakhiqizi bokuthenga abaningi kumando wase-Ozon bathweba amahashini angu-5% ku-15% yesales yokuphakade, ngokulinganisa nokucinga kwemisebenzi efunekayo nokunguva kwemithengiso efundiswa. Izimisebenzo ezizenzakalelayo zisola ekugcineni lowo phansi lwesilingo, zihleze kakhulu emthathweni iziga nezaziso eziphambili zamakhasi. Kodwa, izinhlangano ezijwayelekile eziqukethe inkxwephesha yemarkethi, ukuphatha izimpahla, nezibonelo ezidebelezile zihlala zithweba amahashini aphezulu.
Izinhlelo zokulungiselela izindleko ngokwesilingo zihlukile kwi industri, ngabe abagcini bafakazela izindleko ezincane kubathengi abathola imali enkulu ngaphandle kwezinyanga. Lezi ziphakade zixhasa izimfanelo zasekuhlupheni nokuthuthwa kwemali kubizinesi ezigcwele. Abagcini abaningi bafaka phakade izibonisi zokusebenza noma izindleko ezincane kubathengi abathola imali engaphezu kwegama elitholakele, futhi kwenza izimfanelo ezifanele kubo bonke abantu abangaphaya kwebudlelwane obunxusayiwe ngokulungiselela komnqobi wabagcina nobuzwe bethu.
Izindleko Ezifakwe
Ngaphandle kwezindleko ezinhlelweyo, izindleko eziyengeziwe zingahlala zihlala zibuyekezela ngokwesilingo sezinsizakalo esisebenziswayo. Izinsizakalo zokuthenga nokulungisa uhlelo lwempahla zihlala zilima phakathi kwe-Dollar $10 kuze kube yi-$50 ngomnotho, ngelishwa izinsizakalo zokhumusha kwiinkcukacha zempahla neengxoxo zenkampani zingalimala i-Dollar $0.05 kuze kube yi-$0.15 ngelithi kumindleko yakho yemisebenzi. Lezi zinsizakalo eziphambili, nakuba azange zibe yinto efunwayo njalo, zazinzima kakhulu ukugcina ubunzima bezindleko kumathiphu.
Izindleko zokuphatha i-akhawunti, ukulungiswa kwedokhumenti yokuhlangana, nokuphatha kusetyenziswa kuhlala zihlala zibaluleka phakathi kwe-Dollar $200 kuze kube yi-$500 ngexesha lenyanga, ngaphandle kokulinganiswa kovolumu lomthengiso. Abanye abasebeleyi bale ndlela kumlinganiso wabo wokuhlinza, ngelishwa abanye babeka ngokwemigaqo ukuze bamenye amandla ekhankanywayo kumlinganiso. Ukuziqonda le mpendulo yezindleko kunceda imithuthi ukubala ngokucacileyo izindleko zakhe zemisebenzi kwaye ukufaka isiphumo esiqinisekileyo sokuthembeka kumsebenzi wabasebeleyi.
Izindleko Zokungena Kumathephu Nezindleko Zokusimba
Ukubala Kwangaphambili Nokwemukelwa
Ukusebenza kwi-Ozon kudinga ukuthuthelwa okukhulu kuze kube yizimali, amabhilathi ezenzo, nezindlela zokwemukelwa. Izikhalo ezihleli zingabiza izimali zokufaka phakathi kwe-$1,000 ku-$3,000 ukuze kutholakale inqwaba yomkhakha, kuhlanganise ukubalwa kwempiyoli, ukuthola inombolo yasendaweni, nokuphatha izibonelo zokwakhiwa kwiplatiphomu. Lezi zimali ezitholakala ngokuthile zifakela izidingo ezinhlekelelayo zezepholisi ezingathatha izinyanga ezimbalwa noma izinyanga eziningi kubo bonke abathengi abangenakwazi ukuziqonda ngempela.
Ukuvikela amabhilathi nokususa izikhathi kuzinzuzo eziphambene, ikakhulukazi kubamakhaya angasebenzi ngaphandle kwezidingo zasendaweni eRashiya. Ukususa kwezikhathi zokugcina, izikhathi zokuthengisa, nezibonelo zokwemukelwa kungabiza phakathi kwe-$500 ku-$1,500, ngokulinganiselana nesilinganiso samabhilathi nemininingwane yokugcina. Makhulu umkhandisi wokuqasha we-ozon izinzo zifaka kule tshiyalifa kuzo zonke izihlengahlenga zakho, zabelana ngokubalwa okungcono kwezimali ngomthelelo wokubala imali.
Ukuthunyelana Kwezobuchwepheshe Nokusetha Kwesistimu
Imisebenzi yamandla e-commerce ihluka ukusebenzisa uhlelo lwesobuchwepheshe oluphuculiwe ukuhlela izinto ezikhokhelwayo, ukuprosesa amathuluzi, nokugcina ubudlelwane bokuthanda. Abakwethu basebenzisa imali engaphezulu kwezobuchwepheshe zabo zenzile futhi kuzo zonke izithuthi zezobuchwepheshe eziphatha imisebenzi ngempumelelo futhi zibanze izibalo zemfundo. Imali yokufinyelela kulezi zindlela zezobuchwepheshe iqashiselwa ngokuvamile kumali wezinzo, nakuba bonke abakwethu bakhokha imali eyodwa ye-software engu-$100 ku-$300.
Ukuthunyelwa kwezinhlelo zezimali ezithile kufanele kube khona ukwenza izinto ngokweqendulela noma izisulizi ezithile zezimali ukuqinisekisa ukuthwala kwezimpahla phakathi kwemigudu. Lezi zindlela zokusebenza kungaba ngu $2,000 kuze kube ngu $10,000, kulinganiswa nezinkinga zomthwalo futhi nezidingo zokuguquguquka. Kodwa, iziphumo eziphumelelayo zokusebenza kanye nokuncipha kwezimo ezimiselweyo kuyathembeka lezi zimali ngofuva lwesikhathi esingu-1.
Izindleko Eziqhubeka
Ukuphatha Izimpahla kanye Nezindlu Zempahla
Ukuphatha kahle izimpahla kuyisahluko esikhulu esihlukene xa kusebenziswa amakholwa ekuthengeni emgcansi ka-Ozon. Izindleko zokugcina kungaba ngu $0.50 kuze kube ngu $2.00 ngomethe wokube ngangaphandle ngonyaka, kulinganiswa endaweni yendlu yempahla, ubude bokugcinwa, kanye nezidingo zokuphatha. Izindlu ezikhethekile zempahla eMoscow neSt. Petersburg zilondoloza izindleko ezide, kodwa zafana negunya elihle lelogistiki kanye nezindleko ezinkululekileye kumakhaya amakhulu.
Imali yokuphatha izihlangu ezafika, ukuprosesa amathikithi, nokuphatha okubuyayo kudala indlela eyodwa ephakeme yezindleko zokusebenza okumele kube yisimo esibonakalayo kumelwazi. Lezimali zingaba phakathi kwe-0.25 kuze kube $1.00 ngalunye iyunithi iprosesile, nezinhlobongano noma izimboni ezinzulu ezidinga imali eyengeziwe yokuphatha. Ababenzi abaningi banezimali ezihlotshanisiwe kubasolisa abakhethi abaningi, bakhala izindleko ezifushane ngayinyaniso kumelwazi etholile enobuthongo obugcwele be-inventory.
Ukukhuthaza nokuxhasa kwezokwelapha
Ukuqina kakhulu ku-Ozon kudinga ukuhlawula okuphindwe kabili kuzinsiza zokukhuthaza, izikhalo zokuphatha, nokuxhasa kwizwi lemarkhi. Ababenzi basebenzela ngokuvamile bahlulela phakathi kwe-10% kuze kube 20% yebhajethi yezokuchaza kuzinsiza zokukhuthaza ezitholakala kule ndawo, kufaka phakathi izilungiso zeenguqu ezinesiqalelo, izihlalo zomlando, nokuthuthuka kwezigaba zesinyathelo. Lezi zinsiza zokukhuthaza zibaluleke kakhulu ekulondolozeni ubonakalayo obulinganise kanye nokuphatha kwezimali ezitholakala ngokuzenzekalelayo.
Izinsizakalo zokudala kanye nezihlelo kuyindlela engcono yokugcina izindleko, ngoba ukukhetha okungcono kwephrodhaki, ubuso bevidiyo, nokwakha kwezigaba eziningi kuzamiselwa njengoko kubaluleke kangaka ekuphatheni kwe-marketplace. Izindleko zomlando ngexesha elinye kulezi zisebenzo zokudala zingama-$500 kuze kube ngu-$2,000, kulinganisa ngekhodi yezinto kanye nenkcitho yokuqhuba. Ukunyusa kwiimaterials ezilungileyo zenkcazelo zinokubangela ukuhlengahlenga okubonakalayo kumathuba okuguqulwa kwezivumelwano kanye neemvelaphi zokuthobela kumntu.
Ukulinganisa izindleko kanye nokuchazwa komdla
Umsebenzi owayekhona ngokwayo vs Izinsebe zomxhasi
Amakhanda ekuqashelana ngizidingo zokuthenga izinsiza zomceluli kumele abheke ngokujulile izindleko zonke ngokulinganisa nezindleko namathuba okungahlonziwe ngezimali ezenziwa yisikhathi eside esigcinwa emsebenzini wendlela yokuthengisa. Amabhange akhethekile a-Ozon adinga isikhathi esikhulu sokufunda imithetho yesimo, ukuhlela inkhombe yekhasimende, nokugcina ubumnandi bokushintsha kwemithetho. Isindleko somlando wekuhlinzela amadoda angaphandle emisebenzini eyinhloko yamakhanda ayihlukana kakhulu kuzindleko ezibhalwe nguwothengi womdla.
Ukunciphisa umlando kuyindima enconyiweyo yesikhungo semininingwane esikumele sibheke ngokulinganisa izindleko. Abaselulothando bakhumbula izinguquko zomthetho, izimiso zesimo, nezinhlongo zombolo azokwenzeka kube khona umlando wamakhanda. Izindleko zokungabi nesivumelwano, ukucubungwa kwamabhange, noma ukuphazanyiswa kwizinhlongo zombolo kungaba phansi kwezindleko zezinsiza zomceluli, kodwa lokhu kungaba yindlela eqondene yokunakekelwa kakhulu kumakhanda amaningi.
Izidingo Zokubuyiselwa Kwinketho
Ukulinganisa ukuhleleka kwezimali esitholakele ngokuthenga izinqubo zomqeqeshi kudinga ukuchazwa okujulile kwezimali, ukuthuthuka kwezimali, nokunciphisa izinhloso. Izinkampani ezihlukene ziqinisekisa ukuthuthuka kwezimali kusuku olwengu-25% kuze kube ngu-100% ngonyaka wokuqala, ngaphandle kwezinkinga eziningi, ukuvuselelwa kakhulu kwemali, ukubonakala kakhulu komkhumbi, nokuphatha kahle umsebenzi wokuguqulela umsebenzi. Lokhu kungaba yisizathu sokuthi izindleko zomqeqeshi zingahlaziywa futhi kunezimali eziphakeme.
Izimali ezifanelekileyo zihlangana ngezindleko zokusebenza nezindleko ezihleli ngasinye isikhathi umqeqeshi azidinga. Izibophongo ezimiswe zomqeqeshi zihlala zithola izindleko ezilungileyo zezinsiza zokuthuthuka, izindleko ezincane zokuprosesa, nokufinyelela emakhaya amadala angavakalwanga abalengi besabi. Le mpendulo eyinzima ihlenzeke ngaphezu kwasikhathi eside esingaphezu kokuthenga kokuqala.
Izinto Eziholela Kuzindleko Zomqeqeshi
Ubukhulu Bezebizo Nempahla Yazo
Ububanzi nobude bezimboni ezidingekayo bahlawula kakhulu izinketho zokuthengisa phakathi kwezinhlanganisela zokuthenga. Izimboni eziphathekayo eziqukethe kuphela ukugcina amathuluzi neqiniso lekhasithamela zilondoloza izindleko ezincane kunazo ezibalulekileyo eziqinisekisa inkxenye yezimali, ukuhlelwa kwemfihlo, nokunakekelwa okumelene nendlela. Amakhanda anemigudu yezinto engcono, imfuno yokuphatha ngendlela eyodwa, noma imfuno enkulu yokwenza ngendlela ethile kumele aqaphele izindleko eziphezulu ezibonakala ngazo izindleko ezingcono ezidingeka.
Ukungqubana ngomlando wendalo unelwandle kakhulu emthengakheni, futhi kunezinhlanganiseli ezisebenza kumasektor wezigaba njengezenzo, izicole, noma izindlu zokudla ezingena izindleko eziphezulu ngokungahlelekile kwebuciko nokufuna ukufunda okungcono. Lezi zindleko eziphezulu zibonakala ngazo izifundo eziningi, izikhwetsho, nezinhlelo zokuphatha ububi okudingekayo ukugcina ubuchanani kumasekhondari angcono.
Izinhloso Zasendleleni Nezimali
Izimo zomphakathi waseNtshonalanga kanye nempikiswano yenzelwe ngokuphazanyiswa kwebhenge lebhentelezi phakathi kwemaphuthela eRussia. Izimali ezihlisa izindleko eziphezulu abasebenzisa kwaMoscow neSt. Petersburg ngoba zinezindleko eziphezulu zokusebenza kanye nokunyangwa okuphakeme kwizimiso, kepha lezo ziphakamiso ezilungileyo zinikeza umphakathi wokulawula ngendlela, ukuhuleka ngokushesha kakhulu, kanye nokufinyelela okuhle kumthombo wezimiso zokuthengisa okubonakala ukuthembeka kwezindleko ezifinyelelayo.
Ukuguqulwa kwegolide kanye nezimo zomnotho eRashya zingahluka futhi kuhlaza ubunzima bezindleko kanye nezimiso zeconstract ngezimali zokuthenga eziphethenjwayo. Abaninzi balebhenge bafaka izindleko ezitholakala kugolide olungeziwe njengeUSD noma EUR ukuze bathintele iziphambano zombili ngaphandle kwezigaba zokuguqulwa kwegolide, nakuba lokhu kusizo kungabakhona ngezindleko ezincane eziphansi ukuze kugodwe izindleko zokukhokhela.
Imibuzo Evame Ukubuzwa
Yini inhlaka eyisisekelo yokuhlinzwa yezimali zokuthenga zeOzon
Izindlela zokuhlinzwa kwezimali zabo zikwaziwa ukuba yisilingo se-5% kuya ku-15% yesales eziphakade, ngaphandle kwezinye izinhlelo ezibonakala kuzo izindlela zokuhlinzwa kwe-8% kuya ku-12% ngenhlanhla yezinkokhelo. Izindlela zihluka ngokuthi singaba yini isilingo seserivisi, isilingo sesales, nokukhulu kwebizo. Abahlinza abakhubazekayo bafuna izindlela ezincane, kodwa izimali ezithile noma izinhlotshana ezikhulu zingabangela izindlela ezide.
Kuyatholakala kuzo izindlela ezingachazwanga ngaphandle kwezindlela zokuhlinzwa ezibonakala?
Izinkampani ezinobuchule zinikeza izakhiwo zemali eziqondene, kodwa izindlela ezifinyelelayo zingasebenze izinhlelo njengekushumayela kwephotograph, ukucaphula, ukugcina kwegumbi, nokuxhasa kwezamakhadi. Izindlela zokufaka okuqala kusukela ku-$1,000 kuya ku-$3,000 ziyisisekelo sokungena komthengi. Hlola njalo izinhlelo zemali ezijwayelekile futhi qinisekani ukuthi izihlangothi ziphi ezifakelwe kwiindlela zokuhlinzwa zomsebenzi kunoma zizichazwa ngokuphambene.
Iziphi izindlela zomsebenzi kulingana nokuphatha imisebenzi ye-Ozon ngokwakho?
Nakuba izinsiza zomqeqeshi zidinga imfundo eyaqhubeka, zahluke kakhulu emalini aphumela ngokuthuthukisa isalelo, ukuncipha kwemfundo yesimo, nezindleko zengxenye yokuqinisekisa nokuncipha kwezindleko. Imisebenzi engaphandle kudinga ixesha elide eliselweni kunye nesimo sokuvumelana esinokuphakama kuzindleko zomqeqeshi xa kuhlelwa ixesha elilahlukileyo kunye nokungathandabuzeki komthetho.
Kufunani ukholani ngezizathu ziphi xa uhlola inani lomqeqeshi
Izizathu ezibalulekile kufana nemilingo yesifungo, inketho yezindleko, izindleko eziphakeme, iinkomo zothando, ubume bomthengi, nezigameko zokusebenza. Cinga ngazo zonke izindleko zokubona kwi setup fees, izindleko eziqhubekayo, nezisiseko esinezinto eziphakanyisiweyo. Hlola amaqeqeshi ngokwabo bonke abo bafundwe, ubume bomthengi, nokutholakala kwabo ngokuthuthukisa umthengi wakho.