umkhiqizo wokuthenga wesigaba
Umphathi wokuthenga weqembu lokusebenza ngokuba yisikhatsi esibalweni esibangela ukuthengwa nokuthola amathintha nezasevisi kumaqembu weqembu. Le ndima yomphathi ifaka phakathi ukuthola amathintha ngendlela ethuthakali, ukuphela kwezimali, nezisombululo zokuthenga zodijithalu ukuze iqinise ukuthenga kweqembu kube lula nokubonakala. Abasebenzisi beqembu bokuthenga abasebenzisa izinhlelo zokuthenga zodijithalu ezifortele fana ne-Artificial Intelligence ne-Machine Learning ukuze zilungisele ukuthenga, ukuvavanya izinkolelo zomthwana, baze bakhuthaze amathimelela okunciphisa izindleko. Lezi zinhlelo zinikeza amaphurchasu esikhathi esifanayo, ukuphatha abathengi ngendlela oyifanayo, nezinkcazo ezijwayelekileyo. Imithwalo le ndima ifaka phakathi ukuthwala izinjongo zokuthenga, ukwenza ukuhlolo kwemathulwane, ukuvavanya izincazelo zokuthengisa, ukunqaba izindaba, futhi ukuqiniseka ukuthi kuziphelwe izimvume nezimiso zeqembu. Babaleka futhi ukuthenga okuphumelelayo, ukuphatha izimfanelo zokuthengisa, baze bakhumbule izinkcazo ezijwayelekileyo zazo zonke izinto zokuthenga. Nenkantetho yodijithalu, abasebenzisi beqembu bokuthenga baphatha izinhlelo zokuvavanya idatha ukuze bakwazi ukwenza izinqumo ezinemkondo, ukathatha izindleko, baze bangeliswe ukuthenga ukuze kube lula futhi okunciphisa izindleko.
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